WWE® REPORTS Q3 2016 RESULTS & TARGETS RECORD 2017 ADJUSTED OIBDA OF $100 MILLION
Third Quarter 2016 Highlights
-
Revenue of
$164.2 million was on par with a record third quarter in 2015 which benefited from the WWE series Tough Enough and Total Divas; 2016 revenue-to-date increased 8% from 2015 to$534.3 million -
Q3 2016 OIBDA of
$24.5 million and Operating income of$18.3 million were in line with the Company’s guidance1 - WWE Network subscribers increased 24% from the third quarter 2015 to 1.46 million average paid subscribers over the third quarter 2016 consistent with the Company’s guidance
- WWE Network’s Net Promoter Score ranked second among major
U.S. OTT services behind only Netflix according to research by Parks and Associates(Hulu and MLB.TV ranked 3rd and 4th) -
The Company completed a content distribution deal in
Germany (ProSieben) to grow WWE’s international audience - Through the first nine months of 2016 digital engagement continued to grow with video views up 71% to 11.5 billion and social media engagements up 43% to 873 million from the prior year
- NBCU secured 50 new blue chip advertisers for WWE programming in a two-year period
2017 Outlook
-
The Company outlines management expectations for 2017 which include
continued WWE Network subscriber growth record revenue
targeted Adjusted OIBDA of
$100 million and Operating income of$70 million 2
“During the quarter we continued to effectively execute our content strategy which has resulted in record revenues to-date in 2016 and increased consumption across our media platforms ” said WWE Chairman & CEO Vince McMahon. “This growth illustrates meaningful progress against our long-term strategic plan and provides the foundation for achieving our 2017 financial objectives.”
George Barrios WWE Chief Strategy & Financial Officer stated “We achieved a 24% increase in average paid subscribers to WWE Network and generated profits that were within the range of our guidance. We expect continued year-over-year growth in subscribers and profits for the fourth quarter resulting in strong full year performance that is in-line with our previous business outlook.”
Fourth Quarter and Full Year 2016 Business Outlook
The Company projects fourth quarter Adjusted OIBDA of approximately
2017 Outlook
In 2017 WWE management expects the Company to achieve another year of
record revenue and has targeted Adjusted OIBDA of
Providing perspective on the growth of WWE Network and the company’s targeted profit expansion Mr. Barrios commented “Given the current scale and leverage of WWE Network increases in its subscribers have the potential to drive meaningful growth in revenue and profit; therefore we define success by the achievement of sustained year-over-year increases in this measure. Based on anticipated subscriber growth we believe we can achieve our targeted record financial results in 2017. Moreover the continued growth of WWE Network would enable us to deliver a wider range of content strengthening our engagement with a broadening audience of ardent fans. In addition to supporting our 2017 financial objective growth of WWE Network would provide us with greater flexibility as the media landscape continues to evolve.”2
Comparability of Results
Third quarter 2015 revenue included approximately
Three Months Ended September 30 2016 - Results Overview
Revenues for the quarter were
The following tables reflect net revenues by region and net revenues and OIBDA by division/segment (in millions):
| Three Months Ended | ||||||||||||||
| September 30 | ||||||||||||||
|
| 2016 | 2015 | ||||||||||||
Net Revenues By Region: | |||||||||||||||
|
|
|
| $ | 118.5 | $ | 125.9 | ||||||||
|
| 24.7 | 22.7 | ||||||||||||
|
| 18.5 | 15.9 | ||||||||||||
|
| 2.5 | 1.7 | ||||||||||||
| Total net revenues |
|
|
|
| $ | 164.2 | $ | 166.2 | |||||||
| Net Revenues | OIBDA | ||||||||||||||
| Three Months Ended | Three Months Ended | ||||||||||||||
| September 30 | September 30 | ||||||||||||||
| 2016 | 2015 | 2016 | 2015 | ||||||||||||
| Division/Segment | |||||||||||||||
| Media Division | |||||||||||||||
| Network | $ | 45.1 | $ | 40.9 | $ | 17.4 | $ | 17.7 | |||||||
| Television | 56.3 | 65.2 | 32.4 | 26.6 | |||||||||||
| Home Entertainment | 2.5 | 3.0 | 0.9 | 1.3 | |||||||||||
| Digital Media | 6.5 | 5.8 | 2.6 | 3.2 | |||||||||||
| Live Events | 28.6 | 26.1 | 6.1 | 6.4 | |||||||||||
| Consumer Products | |||||||||||||||
| Licensing | 9.0 | 11.5 | 4.6 | 7.1 | |||||||||||
| Venue Merchandise | 5.1 | 4.9 | 2.0 | 1.7 | |||||||||||
| WWEShop | 7.5 | 6.0 | 1.3 | 1.1 | |||||||||||
| WWE Studios | 2.5 | 1.7 | 0.9 | -0.9 | |||||||||||
| Corporate & Other | 1.1 | 1.1 | -43.7 | -40.8 | |||||||||||
| Total | $ | 164.2 | $ | 166.2 | $ | 24.5 | $ | 23.4 | |||||||
Three Months Ended September 30 2016 – Segment Performance Commentary
The year-over-year changes in the Company’s financial performance were driven by its Network Television Licensing WWE Studios and Corporate & Other business segments. A further discussion of key business segments is provided in the narrative below. Refer to our third quarter 2016 Form 10-Q for management’s discussion and analysis of financial condition and results of operations pertaining to all of our segments.
Media Division
Revenues from the Company's Media division decreased 4% to
- Network revenues which include revenue generated by WWE
Network and pay-per-view increased 10% to
$45.1 million . WWE Network subscription revenue increased 18% to$42.8 million from$36.4 million in the prior year quarter based on a 24% year-over-year increase in average paid subscribers to 1.46 million.
Network segment OIBDA of$17.4 million was essentially unchanged from the prior year quarter as the growth in WWE Network subscription revenue was offset by increased programming expenses including a$3.2 million allocation of certain expenses shared between the Company’s Network and Television segments.4 A portion of the increase in Network programming expenses relates to the Company’s previously communicated strategic investments.
The Company continued to increase the global subscriber base of WWE Network as measured on a year-over-year basis with launches over the trailing 12 months in five countries includingGermany andJapan . WWE Network had 1.44 million total paid subscribers at the end of the third quarter which represented a 17% increase from September 30 2015. WWE Network had 1.07 millionU.S. paid subscribers and 373 000 international paid subscribers at quarter-end.
The following table provides WWE Network subscriber performance: 5 6
| As of / Three Month Ended | As of | |||||||||
| September 30 | September 30 | Dec. 31 | ||||||||
| 2016 | 2015 | 2015 | ||||||||
Ending Total Subscribers | 1 487 | 1 306 | 1 272 | |||||||
Ending Paid Subscribers | ||||||||||
| 1 071 | 990 | 940 | ||||||||
| International | 373 | 243 | 277 | |||||||
| Total paid subscribers | 1 444 | 1 233 | 1 217 | |||||||
Average Paid Subscribers | ||||||||||
| Quarter | 1 458 | 1 173 | 1 237 | |||||||
| Year-to-date | 1 422 | 1 106 | 1 139 | |||||||
WWE Network content including pay-per-views original series NXT Takeover and specials have continued to drive viewer engagement. During the quarter the Company introduced compelling new content for WWE Network including NXT Takeover Brooklyn III Holy Foley! WWE Draft Center Live and Cruiserweight Classic a ten-week global tournament. The Company is on pace to add more than 300 hours of original content to the network’s featured programming in 2016 and more than 2 500 hours of archival content to WWE Network which would result in an on-demand library of over 7 000 hours at year-end 2016.
- Television revenues decreased 14% to
$56.3 million from$65.2 million in the prior year as contractual increases in key distribution agreements were more than offset by the prior year impact of WWE’s licensed reality series Total Divas and Tough Enough. There were no scheduled airings of these programs in the third quarter 2016 while the prior year quarter reflected approximately$14 million in revenue f