EL SEGUNDO Calif. and STAMFORD Conn. July 20 2017 – Mattel and WWE are launching a girls’ product line that features the first-ever fashion dolls of Nikki and Brie Bella Sasha Banks Natalya Charlotte Flair Becky Lynch Alicia Fox and Eva Marie to leverage the popularity of WWE’s female Superstars and give its sizable girl fan base a new way to connect with their favorite brands.

The new WWE Superstars product line which was revealed today at San Diego Comic-Con offers fans an original way to play and includes the following:

• 12” fashion dolls that are articulated and come with multiple fashions inspired by Nikki and Brie Bella Sasha Banks Natalya Charlotte Flair Becky Lynch Alicia Fox and Eva Marie.
• Role Play items that include a WWE Women’s Championship title belt with authentic styling and sleek metallic medallions in addition to fun accessories like a Bayley-inspired headband and Sasha Bank’s “Legit Boss” rings.
• Action figures that have deluxe articulation and bold ring looks that include the Superstar’s iconic accessories.

This is the first time female WWE Superstars will have a fashion doll and role-playing line in addition to the action figures inspired by their in-ring characters. The dolls will be available for preorder online only at Toysrus.com beginning Monday July 24 and exclusively at Toys“R”Us® stores nationwide and Toysrus.com this September.

“The launch of the first-ever WWE girls’ product line is a significant moment in the evolution of not only our female Superstars but our entire company ” said Stephanie McMahon WWE Chief Brand Officer. “We are honored to partner with Mattel to provide kids with another way to connect with our incredible female performers who inspire confidence and strength.”

“At Mattel we have a deep understanding of how girls play and are proud to be WWE’s partner in bringing the first ever female Superstar fashion doll line to fans said Lori Pantel SVP and GM for Girl’s Toy Box. “This line shows girls that they too can be a WWE Superstar and fits well within our portfolio of girl’s brands by offering unique doll aesthetics with empowering messages.”

About Mattel
Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play learning and development worldwide. Mattel’s portfolio of global consumer brands includes American Girl® Barbie® Fisher-Price® Hot Wheels® and Thomas & Friends™ among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 32 000 people Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at www.mattel.com.

About WWE
WWE a publicly traded company (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family friendly entertainment on its television programming pay-per-view digital media and publishing platforms. WWE programming reaches more than 650 million homes worldwide in 20 languages. WWE Network the first-ever 24/7 over-the-top premium network that includes all live pay-per-views scheduled programming and a massive video-on-demand library is currently available in more than 180 countries. The company is headquartered in Stamford Conn. with offices in New York Los Angeles London Mexico City Mumbai Shanghai Singapore Dubai Munich and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/

Media Contacts:

Mattel
Marissa Beck
Marissa.beck2@mattel.com
(415) 902-5233

WWE
Matthew Altman
Matthew.Altman@wwecorp.com

Toys“R”Us
Nicole Hayes
(973) 617-4371
Nicole.Hayes@toysrus.com