Celebrities and Fans Go to Extremes Emulating Superstars Past and Present
as SmackDown Live Becomes FRIDAY NIGHT SMACKDOWN on FOX

WATCH: We’re All Superstars – Superstars

Los Angeles – WWE’s FRIDAY NIGHT SMACKDOWN debuts on FOX Friday October 4 and FOX Sports is setting the stage with the “We’re All Superstars” campaign launch. The first spot “Superstars” premieres tonight Friday August 30 during FOX Sports’ new college football pregame show BIG NOON KICKOFF at 6:30 PM ET on FS1. 

In the spot a wide range of everyday and celebrity WWE fans embrace their inner “Superstar” – a grocery store clerk a spelling bee winner kids at the swimming pool and more. These fanatics imitate their favorite WWE Superstars’ signature moves celebrating the WWE’s outsized influence on pop culture.

WWE Superstars “Stone Cold®” Steve Austin John Cena® Kofi Kingston Becky Lynch Ric Flair Charlotte Flair The Undertaker™ and The Rock® together with celebrities including Snoop Dogg Gordon Ramsay and athletes from across the sports world are featured in the campaign.

In addition beginning with its 20th anniversary celebration on Friday October 4 SmackDown Live will become FRIDAY NIGHT SMACKDOWN and air on the FOX broadcast network 52 weeks a year.

The campaign will consist of four total spots with three fan-focused videos debuting in the coming weeks. The “We’re All Superstars” campaign was created by Wieden+Kennedy New York and FOX Sports.

– FOX SPORTS –

Contact:
Andrew Fegyveresi FOX Sports
Andrew.Fegyveresi@fox.com

Mead Rust WWE
Mead.Rust@wwecorp.com