WWE® NAMES BRUCE PRICHARD EXECUTIVE DIRECTOR OF SMACKDOWN®
Stamford Conn. October 15 2019 – WWE (NYSE: WWE) today announced that it has named Bruce Prichard the Executive Director of Friday Night SmackDown reporting directly to WWE Chairman & CEO Vince McMahon.
Prichard will oversee the creative development of Friday Night SmackDown on FOX and ensure integration across all platforms and lines of business replacing Eric Bischoff.
Prichard brings nearly 40 years of experience in sports entertainment with an extensive background in character development and creative storytelling. Over the course of his career Prichard has served in a variety of roles including announcer producer agent and on-screen personality. Earlier this year Prichard returned to WWE as a member of the company’s creative team.
Friday Night SmackDown airs at 8 pm ET/PT on FOX.
About WWE
WWE a publicly traded company (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming pay-per-view digital media and publishing platforms. WWE’s TV-PG family-friendly programming can be seen in more than 800 million homes worldwide in 28 languages. WWE Network the first-ever 24/7 over-the-top premium network that includes all live pay-per-views scheduled programming and a massive video-on-demand library is currently available in more than 180 countries. The company is headquartered in Stamford Conn. with offices in New York Los Angeles London Mexico City Mumbai Shanghai Singapore Dubai Munich and Tokyo.
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