STAMFORD CT and CHICAGO IL October 14 2020 – WWE (NYSE: WWE) and Constellation Brands Beer Division today announced a new multi-platform partnership that names Constellation’s Victoria™ beer the “Official Beer of SummerSlam ” one of WWE’s most-anticipated events of the year. In addition to Victoria’s official sponsorship of SummerSlam 2021 two other Constellation beer brands Corona® and Modelo® will also invest in the partnership with WWE including multimedia elements encompassing various WWE events and touchpoints.

“We are thrilled to feature multiple brands from our beer portfolio with this WWE partnership including a dedicated activation with Victoria beer ” said Rene Ramos Vice President of Field Lifestyle and Experiential Marketing at Constellation Brands. “Victoria consumers are huge fans of WWE action and its Superstars so we can’t wait to be a part of SummerSlam and other activations throughout the year.”  

“We are proud to partner with Constellation Brands to connect the WWE Universe with three marquee brands Victoria Corona and Modelo ” said John Brody WWE Executive Vice President Global Head of Sales & Partnerships. “This integrated partnership will provide Constellation Brands the opportunity to leverage the personalities of our larger-than-life Superstars the massive appeal of SummerSlam  and the incomparable reach of the WWE brand.”

As the “Official Beer of SummerSlam ” Victoria will activate across a wide range of WWE platforms including a match sponsorship within the SummerSlam event and a segment sponsorship within the SummerSlam Kickoff Show. Leading into SummerSlam Victoria will partner with a WWE Superstar Brand Ambassador for special appearances and social media support; a targeted cross-platform campaign across WWE’s digital and social platforms; retail activations and more. 

*As always Constellation Brands encourages consumers 21 and older to drink responsibly.

About Constellation Brands

At Constellation Brands (NYSE: STZ and STZ.B) our mission is to build brands that people love because we believe sharing a toast unwinding after a day celebrating milestones and helping people connect are Worth Reaching For. It’s worth our dedication hard work and the bold calculated risks we take to deliver more for our consumers trade partners shareholders and communities in which we live and work. It’s what has made us one of the fastest-growing large CPG companies in the U.S. at retail and it drives our pursuit to deliver what’s next.

Today we are a leading international producer and marketer of beer wine and spirits with operations in the U.S. Mexico New Zealand and Italy. Every day people reach for our high-end iconic imported beer brands such as Corona Extra Corona Light Corona Premier Modelo Especial Modelo Negra and Pacifico and our high-quality premium wine and spirits brands including the Robert Mondavi Brand Family Kim Crawford Meiomi The Prisoner Brand Family SVEDKA Vodka Casa Noble Tequila and High West Whiskey.

But we won’t stop here. Our visionary leadership team and passionate employees from barrel room to boardroom are reaching for the next level to explore the boundaries of the beverage alcohol industry and beyond. Join us in discovering what’s Worth Reaching For.

To learn more follow us on Twitter @cbrands and visit www.cbrands.com.

About WWE

WWE a publicly traded company (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming pay-per-view digital media and publishing platforms. WWE’s TV-PG family-friendly programming can be seen in more than 800 million homes worldwide in 28 languages. WWE Network the first-ever 24/7 over-the-top premium network that includes all live pay-per-views scheduled programming and a massive video-on-demand library is currently available in more than 180 countries. The company is headquartered in Stamford Conn. with offices in New York Los Angeles London Mexico City Mumbai Shanghai Singapore Dubai Munich and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.

Constellation Brands Media Contact

Stephanie McGuane
312-741-2477
stephanie.mcguane@cbrands.com

WWE Media Contact
Mead Rust
203-352-1084
Mead.Rust@wwecorp.com

Investor Contact
Michael Guido CFA
203-352-8779
Michael.Guido@wwecorp.com

Trademarks: All WWE programming talent names images likenesses slogans wrestling moves trademarks logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include without limitation risks relating to: entering maintaining and renewing major distribution and event agreements; WWE Network (including the risk that we are unable to attract retain and renew subscribers); our need to continue to develop creative and entertaining programs and events; the possibility of a decline in the popularity of our brand of sports entertainment; the continued importance of key performers and the services of Vincent K. McMahon; possible adverse changes in the regulatory atmosphere and related private sector initiatives; the highly competitive rapidly changing and increasingly fragmented nature of the markets in which we operate and greater financial resources or marketplace presence of many of our competitors; uncertainties associated with international markets including possible disruptions and reputational risks; our difficulty or inability to promote and conduct our live events and/or other businesses if we do not comply with applicable regulations; our dependence on our intellectual property rights our need to protect those rights and the risks of our infringement of others’ intellectual property rights; the complexity of our rights agreements across distribution mechanisms and geographical areas; potential substantial liability in the event of accidents or injuries occurring during our physically demanding events including without limitation claims alleging traumatic brain injury; large public events as well as travel to and from such events; our feature film business; our expansion into new or complementary businesses and/or strategic investments; our computer systems and online operations; privacy norms and regulations; a possible decline in general economic conditions and disruption in financial markets; our accounts receivable; our indebtedness including our convertible notes; litigation; our potential failure to meet market expectations for our financial performance which could adversely affect our stock; Vincent K. McMahon exercises control over our affairs and his interests may conflict with the holders of our Class A common stock; a substantial number of shares are eligible for sale by the McMahons and the sale or the perception of possible sales of those shares could lower our stock price; and the volatility of our Class A common stock. In addition our dividend is dependent on a number of factors including among other things our liquidity and historical and projected cash flow strategic plan (including alternative uses of capital) our financial results and condition contractual and legal restrictions on the payment of dividends (including under our revolving credit facility) general economic and competitive conditions and such other factors as our Board of Directors may consider relevant. Forward-looking statements made by the Company speak only as of the date made and are subject to change without any obligation on the part of the Company to update or revise them. Undue reliance should not be placed on these statements. For more information about risks and uncertainties associated with the Company’s business please refer to the “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Risk Factors” sections of the Company’s SEC filings including but not limited to our annual report on Form 10-K and quarterly reports on Form 10-Q.