STAMFORD Conn. April 8 2021 – WWE (NYSE: WWE) today announced it will create the company’s first-ever non-fungible-tokens (NFTs) showcasing iconic moments from The Undertaker’s legendary WWE career along with never-before-sold memorabilia and experiences just in time for WrestleMania.

The four-tier drop will take place on WWE.com/NFT beginning this Saturday April 10 at 10:30am ET through Sunday April 11 at 11:30pm ET and will feature:

Platinum (1 of 1)

• Auction will open this Saturday April 10 at 10:30am ET and will be live for 37 hours ending at the close of WrestleMania on Sunday April 11 at 11:30pm ET.
• This exclusive one-of-a-kind NFT not only delivers a permanent piece of The Deadman’s career but a chance to experience the event that defined his legacy. The top bidder will receive:
  • A one-of-a-kind NFT featuring The Undertaker;
  • A once-in-a-lifetime experience for two at WrestleMania 38 in 2022 at AT&T Stadium in Dallas TX or WrestleMania 39 in 2023 at SoFi Stadium in Los Angeles CA including two front row tickets unprecedented VIP access and hotel accommodations;
  • A personalized video message from The Undertaker;
  • An original Paul Bearer urn out of the WWE Vault used by Paul Bearer and The Undertaker. The urn will be presented to the highest bidder in a case signed by The Undertaker; and
  • A personalized WWE Championship Title Belt with the winner’s name engraved on the side plates.
• $10 000 opening bid.

Gold (1 of 1)

• Auction will open this Saturday April 10 at 10:30am ET and will be live for 37 hours ending at the close of WrestleMania on Sunday April 11 at 11:30pm ET.
• In more than 36 years of WWE’s greatest spectacle  WrestleMania no accolade has loomed as large as The Undertaker’s dominant winning streak. For 21 consecutive WrestleManias The Deadman locked eyes with the who’s who of WWE Legends. One by one he collected their souls. The top bidder will receive:
• A one-of a-kind NFT featuring The Undertaker;
• A once-in-a-lifetime experience for two with front row seats at a Monday Night Raw or Friday Night SmackDown of their choice in 2021 or 2022;
• A personalized video message from The Undertaker; and
• A signed Undertaker Legacy Championship Title Belt.
• $5 000 opening bid.

Silver (1 of 37)

• Editions #1-18 will drop this Saturday April 10 at 4:30pm ET when doors open for Night 1 of WrestleMania. Editions #19-37 will drop on Sunday April 11 at 4:30pm ET when doors open for Night 2 of WrestleMania.
• To commemorate WrestleMania 37 the owners of these 37 NFTs will receive:
  • One limited edition NFT featuring The Undertaker; and
  • A pair of side plates for a WWE Championship Title Belt (Title Belt not included) signed by The Undertaker.
• Fixed price of $1 000.

Bronze

• Two unique NFTs will be sold in two separate 15-minute open edition drops. The first drop will take place this Saturday April 10 directly before the start of Night 1 of WrestleMania. The second drop will take place this Sunday April 11 directly before the start of Night 2 of WrestleMania.
• Live for only 15 minutes at a time fans will have the opportunity to purchase:
  • The first unique NFT on Saturday April 10 from 7:45-8pm ET; and
  • The second unique NFT on Sunday April 11 from 7:45-8pm ET.
• Both will be at a fixed price of $100.

WWE NFTs are presented in conjunction with Bitski and will be available for purchase at WWE.com/NFT beginning this Saturday April 10 at 10:30am ET through Sunday April 11 at 11:30pm ET.

“WWE’s first-ever NFT collection presents an opportunity to own a digital piece of history featuring The Undertaker one of the most iconic Superstars in sports entertainment ” said Nick Khan WWE President & Chief Revenue Officer. “This will also allow WWE to deepen our connection with the WWE Universe during our biggest event WrestleMania.”

WrestleMania will take place this Saturday April 10 and Sunday April 11 at Raymond James Stadium in Tampa Bay FL and stream live exclusively on Peacock at 8pm ET in the United States and on WWE Network everywhere else.

One of the most iconic Superstars in WWE history and a pop culture phenomenon The Undertaker made his WWE debut more than 30 years ago and was a multi-time WWE and World Heavyweight Champion. But there was one achievement that stood out above all others that will likely never be topped; The Undertaker maintained an unmatched winning streak at WrestleMania that grew over the decades to an astounding 21-0.

About WWE 
WWE a publicly traded company (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The Company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming pay-per-view digital media and publishing platforms. WWE’s TV-PG programming can be seen in more than 900 million homes worldwide in 28 languages through world-class distribution partners including NBCUniversal FOX Sports BT Sport Sony India and Rogers. The award-winning WWE Network includes all live pay-per-views scheduled programming and a massive video-on-demand library and is currently available in more than 180 countries. In the United States NBCUniversal’s streaming service Peacock is the exclusive home to WWE Network. The Company is headquartered in Stamford Conn. with offices in New York Los Angeles Orlando Dubai London Mexico City Mumbai Munich Riyadh Shanghai Singapore and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com.

Media Contact:
Matthew Altman
203-352-1177 
Matthew.Altman@wwecorp.com

Investor Contact:
Michael Guido CFA
203-352-8779
Michael.Guido@wwecorp.com

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Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include without limitation risks relating to: the impact of the COVID-19 outbreak on our business results of operations and financial condition; entering maintaining and renewing major distribution agreements; a rapidly evolving media landscape; WWE Network (including the risk that we are unable to attract retain and renew subscribers); our need to continue to develop creative and entertaining programs and events; the possibility of a decline in the popularity of our brand of sports entertainment; the continued importance of key performers and the services of Vincent K. McMahon; possible adverse changes in the regulatory atmosphere and related private sector initiatives; the highly competitive rapidly changing and increasingly fragmented nature of the markets in which we operate and greater financial resources or marketplace presence of many of our competitors; uncertainties associated with international markets including possible disruptions and reputational risks; our difficulty or inability to promote and conduct our live events and/or other businesses if we do not comply with applicable regulations; our dependence on our intellectual property rights our need to protect those rights and the risks of our infringement of others’ intellectual property rights; the complexity of our rights agreements across distribution mechanisms and geographical areas; potential substantial liability in the event of accidents or injuries occurring during our physically demanding events including without limitation claims alleging traumatic brain injury; large public events as well as travel to and from such events; our feature film business; our expansion into new or complementary businesses and/or strategic investments; our computer systems and online operations; privacy norms and regulations; a possible decline in general economic conditions and disruption in financial markets; our accounts receivable; our indebtedness including our convertible notes; litigation; our potential failure to meet market expectations for our financial performance which could adversely affect our stock; Vincent K. McMahon exercises control over our affairs and his interests may conflict with the holders of our Class A common stock; a substantial number of shares are eligible for sale by the McMahons and the sale or the perception of possible sales of those shares could lower our stock price; and the volatility of our Class A common stock. In addition our dividend is dependent on a number of factors including among other things our liquidity and historical and projected cash flow strategic plan (including alternative uses of capital) our financial results and condition contractual and legal restrictions on the payment of dividends (including under our revolving credit facility) general economic and competitive conditions and such other factors as our Board of Directors may consider relevant. Forward-looking statements made by the Company speak only as of the date made and are subject to change without any obligation on the part of the Company to update or revise them. Undue reliance should not be placed on these statements.  For more information about risks and uncertainties associated with the Company’s business please refer to the “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Risk Factors” sections of the Company’s SEC filings including but not limited to our annual report on Form 10-K and quarterly reports on Form 10-Q.