Expanded Agreement Marks SNICKERS®’ Sixth Consecutive Year as Presenting Sponsor of WrestleMania

NEWARK NJ and STAMFORD Conn. February 18 2021 – Mars Wrigley and WWE (NYSE: WWE) today announced the renewal of their long-standing partnership making SNICKERS® the presenting partner of WrestleMania for the sixth consecutive year  taking place Saturday April 10 and Sunday April 11 2021 at Raymond James Stadium in Tampa Bay Florida.

The expanded agreement includes multiple pieces of custom video content featuring WWE Superstars showcasing how “out-of-sortsness” can be resolved with a satisfying SNICKERS. The spots will air in WWE’s flagship TV programs Monday Night Raw on USA Network and Friday Night SmackDown on FOX as well as during WrestleMania on Peacock NBCUniversal’s streaming service. New for 2021 the partnership names SNICKERS the Presenting Partner of the WrestleMania Main Event match marking the first time the marquee match has ever been sponsored.

“After an unpredictable year we’re excited to bring fans some better moments by returning as the presenting sponsor of WrestleMania ” said Michelle Deignan Senior Director SNICKERS. “We know the passionate WWE fan base is hungry for some entertainment and we look forward to sharing those satisfying moments for the sixth year in a row.”

“We are proud to expand our partnership with Mars Wrigley and incorporate the larger-than-life personalities of WWE Superstars into SNICKERS’ popular campaign ” said Stephanie McMahon WWE Chief Brand Officer. “Our long-term partnership perfectly encapsulates WWE’s 360-degree approach to activation and allows SNICKERS to leverage our global events and massive digital and social scale together with world-renowned talent.”

The partnership also includes custom digital and social content on WWE.com and WWE’s YouTube channel which is the No. 1 most-viewed sports channel and No. 5 most-viewed channel in the world. Additionally for the fourth consecutive year SNICKERS has released limited-edition Hunger Bars featuring familiar taglines of WWE Superstars Roman Reigns Charlotte Flair Sasha Banks Alexa Bliss and The Miz. The bars will be on-shelf at Dollar General stores beginning in mid-March and available while supplies last.

WWE is coordinating with local partners and government officials regarding COVID-19 precautions and will announce ticket availability and safety protocols for WrestleMania 37 in the coming weeks. Information on additional WrestleMania Week events is forthcoming.

About Mars Incorporated

Mars is a family-owned business with more than a century of history making diverse products and offering services for people and the pets people love. With more than $35 billion in sales we produce some of the world's best-loved brands: M&M's® SNICKERS® TWIX® MILKY WAY® DOVE® PEDIGREE®  ROYAL CANIN® WHISKAS® IAMS® EXTRA® ORBIT® 5™ SKITTLES® UNCLE BEN'S® MARS DRINKS and COCOAVIA®. Alongside our consumer brands we proudly take care of half of the world's pets through our nutrition health and services businesses such as Banfield Pet Hospitals™ BluePearl® Linnaeus AniCura VCA™ and Pet Partners™. Headquartered in McLean VA Mars operates in more than 80 countries. The Mars Five Principles – Quality Responsibility Mutuality Efficiency and Freedom – inspire its more than 100 000 Associates to create value for all its partners and deliver growth they are proud of every day. For more information about Mars please visit www.mars.com. Join us on Facebook Twitter LinkedIn Instagram and YouTube.

About WWE

WWE a publicly traded company (NYSE: WWE) is an integrated media organization and recognized leader in global entertainment. The company consists of a portfolio of businesses that create and deliver original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming pay-per-view digital media and publishing platforms. WWE’s TV-PG family-friendly programming can be seen in more than 900 million homes worldwide in 28 languages. WWE Network the first-ever 24/7 over-the-top premium network that includes all live pay-per-views scheduled programming and a massive video-on-demand library is currently available in more than 180 countries. The company is headquartered in Stamford Conn. with offices in New York Los Angeles London Mexico City Mumbai Shanghai Singapore Dubai Munich and Tokyo.

Additional information on WWE (NYSE: WWE) can be found at wwe.com and corporate.wwe.com. For information on our global activities go to http://www.wwe.com/worldwide/.

Mars Media Contact

Cathleen Hua
312-988-2114
chua@webershandwick.com

WWE Media Contact

Mead Rust
203-352-1084
Mead.Rust@wwecorp.com

Investor Contact

Michael Guido CFA
203-352-8779
Michael.Guido@wwecorp.com

Trademarks: All WWE programming talent names images likenesses slogans wrestling moves trademarks logos and copyrights are the exclusive property of WWE and its subsidiaries. All other trademarks logos and copyrights are the property of their respective owners.

Forward-Looking Statements: This press release contains forward-looking statements pursuant to the safe harbor provisions of the Securities Litigation Reform Act of 1995 which are subject to various risks and uncertainties. These risks and uncertainties include without limitation risks relating to: the impact of the COVID-19 outbreak on our business results of operations and financial condition; entering maintaining and renewing major distribution agreements; a rapidly evolving media landscape; WWE Network (including the risk that we are unable to attract retain and renew subscribers); our need to continue to develop creative and entertaining programs and events; the possibility of a decline in the popularity of our brand of sports entertainment; the continued importance of key performers and the services of Vincent K. McMahon; possible adverse changes in the regulatory atmosphere and related private sector initiatives; the highly competitive rapidly changing and increasingly fragmented nature of the markets in which we operate and greater financial resources or marketplace presence of many of our competitors; uncertainties associated with international markets including possible disruptions and reputational risks; our difficulty or inability to promote and conduct our live events and/or other businesses if we do not comply with applicable regulations; our dependence on our intellectual property rights our need to protect those rights and the risks of our infringement of others’ intellectual property rights; the complexity of our rights agreements across distribution mechanisms and geographical areas; potential substantial liability in the event of accidents or injuries occurring during our physically demanding events including without limitation claims alleging traumatic brain injury; large public events as well as travel to and from such events; our feature film business; our expansion into new or complementary businesses and/or strategic investments; our computer systems and online operations; privacy norms and regulations; a possible decline in general economic conditions and disruption in financial markets; our accounts receivable; our indebtedness including our convertible notes; litigation; our potential failure to meet market expectations for our financial performance which could adversely affect our stock; Vincent K. McMahon exercises control over our affairs and his interests may conflict with the holders of our Class A common stock; a substantial number of shares are eligible for sale by the McMahons and the sale or the perception of possible sales of those shares could lower our stock price; and the volatility of our Class A common stock. In addition our dividend is dependent on a number of factors including among other things our liquidity and historical and projected cash flow strategic plan (including alternative uses of capital) our financial results and condition contractual and legal restrictions on the payment of dividends (including under our revolving credit facility) general economic and competitive conditions and such other factors as our Board of Directors may consider relevant. Forward-looking statements made by the Company speak only as of the date made and are subject to change without any obligation on the part of the Company to update or revise them. Undue reliance should not be placed on these statements.  For more information about risks and uncertainties associated with the Company’s business please refer to the “Management’s Discussion and Analysis of Financial Condition and Results of Operations” and “Risk Factors” sections of the Company’s SEC filings including but not limited to our annual report on Form 10-K and quarterly reports on Form 10-Q.