LOGAN PAUL MOVES “IMPAULSIVE” TO NEW WWE® & FANATICS DIGITAL CONTENT NETWORK
July 14, 2025 – WWE, part of TKO Group Holdings (NYSE: TKO), and Fanatics today announced that world-renowned entertainer, entrepreneur and professional athlete Logan Paul’s massively popular digital series – "IMPAULSIVE” – will join the growing lineup of WWE and Fanatics digital shows.
With nearly a billion views on YouTube alone, “IMPAULSIVE” has become one of the world’s biggest digital series since launching in November 2018. The show has featured interviews with some of the biggest and most intriguing names in entertainment, sports and culture, including WWE Superstars such as Cody Rhodes, Roman Reigns and Rhea Ripley. Other notable guests have included Tom Brady, Kevin Hart, Machine Gun Kelly, MrBeast and more. “IMPAULSIVE” is co-hosted by Mike Majlak, a founder of the digital series alongside Logan Paul, and a USA Today best-selling author and multi-platform content creator with more than 4.4 million followers across YouTube, Instagram and other social platforms.
The show will continue to be available through the IMPAULSIVE YouTube channel and all audio platforms, now with added promotional support from WWE and Fanatics.
In March, WWE announced that Fanatics will partner on producing and distributing all WWE digital shows, strengthening an already successful partnership between the two brands, which includes global e-commerce, trading cards and memorabilia, special event retail and more. With the addition of “IMPAULSIVE”, the expanded partnership includes:
- “What’s Your Story?” – Hosted by WWE icon Steph McMahon
- “Six Feet Under with The Undertaker” – Hosted by WWE Hall of Famer The Undertaker
- “What Do You Wanna Talk About?” – Hosted by Cody Rhodes
- “The Raw Recap Show,” an instant-reaction podcast following each WWE Premium Live Event – both hosted by Megan Morant and Sam Roberts
About Fanatics
Fanatics is a leading global digital sports platform. We ignite the passions of global sports fans and maximize the presence and reach for our hundreds of sports partners globally by offering products and services across Fanatics Commerce, Fanatics Collectibles, and Fanatics Betting & Gaming, allowing sports fans to Buy, Collect, and Bet. Through the Fanatics platform, sports fans can buy licensed fan gear, jerseys, lifestyle and streetwear products, headwear, and hardgoods; collect physical and digital trading cards, sports memorabilia, and other digital assets; and bet as the company builds its Sportsbook and iGaming platform. Fanatics has an established database of over 100 million global sports fans; a global partner network with over 900 sports properties, including major national and international professional sports leagues, players associations, teams, colleges, college conferences and retail partners, over 5,000 athletes and celebrities, and over 250 exclusive athletes; and over 2,000 retail locations, including our Lids retail stores. Our more than 22,000 employees are committed to relentlessly enhancing the fan experience and delighting sports fans globally.
About WWE
WWE® is the global leader in sports entertainment. The company creates and delivers original content 52 weeks a year to a global audience. WWE is committed to family-friendly entertainment on its television programming, premium live events, digital media, and publishing platforms. WWE's TV-PG programming can be seen in more than 1 billion households worldwide in more than 20 languages through world-class distribution partners including NBCUniversal, The CW and Netflix. In the United States, NBCUniversal's streaming service, Peacock, is the exclusive home to all premium live events, a variety of original programming and a massive video-on-demand library. Netflix is the exclusive home for WWE programming around the world, other than select international markets. WWE is part of TKO Group Holdings (NYSE: TKO). Additional information on WWE can be found at wwe.com and corporate.wwe.com.
About IMPAULSIVE
Hosted by WWE Superstar and PRIME Hydration Founder, Logan Paul, IMPAULSIVE has an average audience of 1.5M viewers per YouTube episode along with Billions of impressions across social media. It is known as the premiere destination for pop culture commentary. Past guests have included Tom Brady, John Cena, Kevin Hart, Patrick Mahomes, and many more.
Media Contact:
Chuck Kingsbury
Chuck.Kingsbury@wwe.com